NEWS

KAH TEQUILA IS NO.1 ULTRA-PREMIUM TEQUILA IN UK MULTIPLE GROCERS April 01, 2023   KAH Tequila, the authentic, 100% agave tequila brand which is owned by Amber Beverage Group, is now the UK’s No.1 Ultra-Premium Tequila by value and volume, outperforming Patron Silver, new data shows.     NielsenIQ data for the past six months* indicates […]

AMBER BEVERAGE GROUP PREVIEWS ULTRA-PREMIUM ROOSTER ROJO MEZCAL AT PROWEIN March 14, 2023 Amber Beverage Group (ABG) is to preview its first Mezcal spirit in the Rooster Rojo range. Described as ‘the real soul of Mexico’, the new ultra-premium spirit will be unveiled at ProWein giving delegates the first opportunity to view and to sample this extraordinary new […]

KAH EXTRA ANEJO TEQUILA IS A USA SUCCESS STORY ONE YEAR ON February 28, 2023 Amber Beverage Group (ABG), which owns the one-of-a-kind KAH Tequila brand, has always chosen the USA for launches of this brand. Exactly a year after launching KAH Extra Anejo Tequila in the USA, the policy appears to be a sound decision. Research shows the […]

THE WORLD’S BEST BARTENDER TO CHAMPION ROOSTER ROJO TEQUILA January 24, 2023 Amber Beverage Group (ABG), owner of the Rooster Rojo Tequila brand, has appointed World Bartender of the Year, Andrew Watson, as a Brand Champion. Andy Watson (33), originally from Sydney, Australia but now working and living in Sweden, won the prestigious IBA World Cocktail Championship1 title in […]

AMBER BEVERAGE GROUP LAUNCHES BEJEWELLED KAH TEQUILA HUICHOL LIMITED EDITION January 18, 2023 Amber Beverage Group (ABG) has launched a new addition to its KAH Tequila range – KAH Huichol Limited Edition, a collection of extraordinary, hand-decorated, beaded bottles. The series of individually numbered bottles is named after the native Mexican tribe who are creating these artworks. The […]

AMBER BEVERAGE GROUP LAUNCHES ROOSTER ROJO AHUMADO TEQUILA AT BCB September 26, 2022 The global spirits company, Amber Beverage Group, will launch an exciting fifth expression in its fast-growing Rooster Rojo Tequila range – an Ahumado (smoked) variant – at Bar Convent Berlin (BCB, 10-12 October 2022). BCB delegates will be amongst the first to have the opportunity […]

AMBER BEVERAGE GROUP EXPANDS TOP TEQUILA MANAGEMENT TEAM IN MEXICO May 25, 2022 The global spirits producer and distributor, Amber Beverage Group (ABG), has appointed a Diageo veteran, David Tenorio,  to the role of Managing Director of its tequila distillery – Amber Production Tequila. In addition, Olegs Alainis, who has been with ABG since 2017, will in future […]

ANOTHER GREAT PERFORMANCE BY À AMBER PRODUCTION TEQUILA BRANDS 1st November 2020, Brussels   For the 3rd year in a row, à Amber Production Tequila brands wins international recognition and the highest awards at the prestigious international competition of Brussels. The two Gold Medals show great consistency, proving that the à Amber Production Tequila distillery continues to deliver the finest

AMBER BEVERAGE GROUP NAMES KAH TEQUILA IMPORTER IN THE UNITED STATES Amber Beverage Group (ABG) appointed California-based Pacific Edge Wine & Spirits as its importer in the United States for KAH® Tequila. The agreement affirms ABG’s commitment to growing its portfolio of tequila brands after recently bringing distribution and marketing of KAH® Tequila in-house. ABG’s Chief Marketing Officer and Managing Director USA,

Amber Beverage Group acquires agave fields To ensure exceptional field-to-bottle control over its Tequila production, global spirits company Amber Beverage Group (ABG) is acquiring agave fields in the Los Altos de Jalisco region in Mexico. The 220-hectare fields are filled with 1 to 3-year-old agave plants that will be used to support the operations of highly awarded tequila producer, Fabrica

New copper alambique successfully installed at Fabrica De Tequilas Finos A new copper pot still has been successfully installed at Fabrica de Tequilas Finos. It will be in addition to the 3 existing stainless steel alambiques and will increase distillation capacity by 35%. The apparatus can fit up to 6,500 liters of agave musts which will turn into

How is tequila production and Finos is impacted and adapting to the new reality Luckily the tequila production industry was treated as an agro industry in the lockdown regulations, thus Finos and other tequila producers can continue operating. This also meant our suppliers were allowed to continue working and we are not facing any issues with limited availability

Fabrica De Tequilas Finos increases production capacities Olegs Alainis, General Manager at Fabrica De Tequilas Finos, is proud to announce that an agreement with Italian production equipment supplier has been signed and in June 2020, the newest production line Cuatribloc will be installed in the factory. This will radically change the speed of production, increasing production capacity to

Fabrica de Tequilas Finos releases its most expensive and longest aged tequila This week, a new tequila from Fabrica De Tequilas Finos will hit the shelves in the USA market. This is a very special product from all aspects: the time it has taken to release, that it is made from Organic Agave, the age it spent in

Viva La Casa Rooster Rojo! Following the centuries old tradition to give a house a specific name, the birthplace of several premium tequilas,  Fabrica de Tequilas Finos, has gotten a new name – Casa Rooster Rojo. Together with a significant exterior facelift the distillery now looks better than ever!

Rooster Rojo Tequila and J2-Racing team gears up for the new season An endurance race team J2-Racing and its main sponsor, the most flamboyant brand from all Amber Beverage Group’s (ABG) portfolio, the tequila category front-liner Rooster Rojo® tequila, have prolonged their fruitful collaboration and have surprised their fans by bringing to the racetrack two new Mercedes-AMG GT3 supercars.   “2019 marks the start

2nd stage of solar panels installation completed, now meeting 85% of factory electricity needs from renewable sources In November, Fabrica de Tequilas Finos completed the  second stage of its installation of solar panels, which will meet 85% of all our electrical energy needs for the production facility. 78 new panels have now been installed in addition to the

Luck marches with those who give their very best The J2-Racing Team’s performance at the last VLN completion can be best described with an old saying by H. Jackson Brown Jr., “Luck marches with those who give their very best”. Finally, after two harsh experiences at VLN6 and VLN7 and long hours of preparation the team has returned

Fabrica de Tequilas Finos brands receive the Most Industry Awards The annual The Spirits Business tequila tasting competition Tequila & Mezcal Masters 2018 experts surprised the spirits industry by recognizing the superior quality of Fabrica de Tequilas Finos and awarding eight awards to outstanding tequila brands amongst them Rooster Rojo and Cenote. No other tequila producer has received so many awards and that highlights Finos’s

Amber Beverage Group Strengthens Tequila Offering Amber Beverage Group, is continuing to develop its presence in the tequila category with the launch of Rooster Rojo® - an 100% agave premium tequila, which has been bottled and shipped to core tequila markets.   Following the acquisition of Fabrica De Tequilas Finos in 2016, Rooster Rojo® is an innovative new